SEO built for search engines and LLMs.

SEO in the AI era

Organic search did not get replaced; it got multiplied. Buyers still type queries into Google, but they also ask ChatGPT, run product research in Perplexity, get summaries from Claude, and read AI Overviews above the classic results. Showing up in one of those surfaces is no longer enough. The strategy below is what we engineer on top of every 8-Pillar Audit.

Google AI Overviews and SGE

AI snippets sit above the blue links and compress click-through on short-answer queries. We optimize for being the cited source inside the Overview itself, with clean H2/H3 structure, direct answer leads, and FAQ schema, so when the Overview appears your brand is the name attached to the answer.

ChatGPT, Perplexity, Claude, and Gemini as discovery surfaces

LLM-driven search is now a buying channel. Buyers ask a model for vendor shortlists, comparison breakdowns, and how-to walkthroughs, then click through to the sources the model cites. Getting cited inside those answers is the new front page, and it follows from how clearly your content defines your category, your product, and your evidence.

Answer Engine Optimization (AEO)

AEO is the discipline of structuring content so LLMs can use it as a source. That means tight question-and-answer formatting, factual leads before the supporting argument, named entities instead of pronouns, and dates and figures rendered in plain text. We rewrite pages so a retrieval pipeline can pull the right paragraph without context loss.

Schema markup and structured data

Machine-parseable content is the price of admission for both Google rich results and LLM retrieval. Our team ships complete JSON-LD across Organization, Product, Service, FAQ, HowTo, Article, and BreadcrumbList, plus llms.txt manifests where appropriate. The goal is to make every meaningful fact on your site addressable by a machine.

Entity-based SEO

Modern search ranks entities, not strings. We build topical authority by disambiguating who you are, what you sell, and how you relate to the broader knowledge graph, then reinforce it with consistent naming, sameAs links, and supporting content that anchors your brand to the entities buyers already trust.

Conversational query optimization

LLM users do not type "best CRM." They ask "what CRM should a 20-person services firm use if we already have HubSpot for marketing." We map and target those long-tail, question-shaped queries, then publish content that answers them in the same shape they were asked.

The 8-Pillar Audit — Our Proprietary Framework

Most agencies run a quick crawl, hand you a generic report, and call it a "strategy." We built something different, refined over more than a decade and refreshed for AI search.

The 8-Pillar SEO Audit is a forensic, multi-dimensional analysis of your entire search ecosystem. Each pillar gets scored, benchmarked against your competitors, and mapped to specific, prioritized action items:

1. Technical Foundation. Crawlability and indexation for Googlebot and the LLM crawlers (GPTBot, ChatGPT-User, PerplexityBot, ClaudeBot), JS rendering parity, Core Web Vitals, and structured data. Sub-second LCP is now a signal for both ranking and AI source selection.
2. Keyword & Intent Analysis. Search-intent mapping, opportunity scoring, and competitive gaps, expanded to cover the conversational, question-shaped queries LLM users issue inside ChatGPT and Perplexity.
3. On-Page Tagging. Titles, descriptions, headers, internal linking, canonical clarity, and a heavy emphasis on schema.org structured data, the on-ramp for both Google and the AI summarizers parsing your pages.
4. Content Depth. Topical authority, E-E-A-T signals, and freshness, built quotable and citation-ready with entity-anchored framing so AI summarizers can lift answers cleanly.
5. User Experience. Above-the-fold clarity, Core Web Vitals UX impact, and conversion path friction. User-signal data informs Google ranking and downstream AI source-trust alike.
6. Backlink Profile. Authority, relevance, toxic-link analysis, and link-velocity benchmarking. Brand mentions and entity co-occurrence now matter to LLMs even when there is no link attached.
7. Local Visibility. Google Business Profile, citations, reviews, and local-pack positioning, including how AI Overviews surface local-pack candidates differently than the classic SERP.
8. Reporting & Strategy. Tracking accuracy, conversion attribution, dashboarding, and monthly cadence, with AI-search attribution layered in: GA4 referral sessions from ChatGPT, Perplexity, Claude, and Gemini.

This isn't a checklist. It's a strategic blueprint. Every recommendation is prioritized by impact and effort, so you know exactly where to invest first.

SEO Services We Offer

Whether you need to dominate local search or compete nationally, we have specialized teams for every challenge:

• Local SEO — Dominate the map pack and drive foot traffic
• National SEO — Compete for high-volume, competitive keywords
• Ecommerce SEO — Product page optimization and revenue-driven strategies
• Technical SEO — Site architecture, speed, and crawl optimization
• Link Building — Authoritative backlinks that move the needle
• Analytics & Reporting — Real-time dashboards and forensic data analysis