Free playbook · PDF download

The Small Business Marketing Playbook.

Customers check Google, reviews, and AI tools like ChatGPT before they ever call you. This six-step guide shows you how to be visible at every one of those stops, with steps that are free or close to it.

  • Six steps, each with exact actions and time estimates
  • A 30-day action plan and one-page checklist
  • Copy-paste scripts for reviews and Google posts
14Pages
6Steps
$0Budget needed
/ Free download

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/ What's inside

Six steps, in the order that pays off fastest.

Work through them in order, or jump straight to your biggest gap. Each step lists what it costs and how long it takes.

01

Own your Google presence

Claim and complete your Google Business Profile: categories, services, weekly photos, weekly posts, and a 48-hour review response habit.

Fixes: Map pack visibility, "near me" searches

02

Build a website that converts

The four questions your homepage has to answer in five seconds, plus five fixes that cost nothing but time.

Fixes: Visitors who leave without contacting you

03

Turn reviews into a growth engine

Ask within 24 hours, hand customers a one-tap review link, and use the exact request script included in the guide.

Fixes: Weak trust signals, low review count

04

Keep your branding consistent

Run a name, address, and phone audit across every listing, then keep one source of truth so drift stops happening.

Fixes: Confusing or conflicting listings

05

Build a content habit that works

Three posts a week, batched into one hour: one educational, one authority-building, one personal. Sample posts included.

Fixes: Inconsistent or absent social presence

06

Show up in AI search

How ChatGPT, Gemini, and Perplexity decide which businesses to recommend, and the FAQ and llms.txt work that gets you cited.

Fixes: Invisibility in AI answers

/ Also included

Built to be used, not read once.

30-day action plan

Four weeks, four checklists. Foundation, website, reviews and trust, then content and momentum. Start any Monday.

One-page checklist

Every step condensed to a single page you can print and revisit monthly. Almost every line item is free.

Copy-paste templates

Review reply templates for positive and negative reviews, a review request script, and sample Google posts with character counts.

Grab the playbook, then make it a habit.

Everything in the guide is doable in a few hours a week. And if you'd rather have a team run it for you, that's what we do all day.