Local SEO that owns the map pack. Paid media that respects bar advertising rules. Conversion-engineered firm websites. Reporting tied to signed cases — not impressions, not call volume, not vanity dashboards.
Most plaintiff and consumer-facing legal queries are won or lost in the Google Maps three-pack. If you're not there for "injury attorney near me," "DUI lawyer [city]," or "estate attorney [city]," the case never reaches you.
Every state bar has rules. Some require disclaimers, some prohibit testimonials, some restrict comparative language. Generic marketing agencies regularly get firms in trouble. We design campaigns rule-aware from the brief.
Half the agencies serving law firms report on call volume. The half-decent ones report on qualified intake. We report on signed cases — because that's what funds the firm.
ChatGPT, Perplexity, and Google AI Overviews now answer "should I hire a lawyer for X" before any classic ranking ever loads. We optimize for the answer surface, not just the blue links.
Google Business Profile, citation building, review velocity, geo-targeted landing pages. Every practice area gets its own optimization layer.
Explore →For firms competing across multiple jurisdictions. Topical authority on practice areas, 50-state coverage where it makes sense.
Explore →Google Local Services Ads where eligible. PPC for higher-intent practice areas. Bar-rule-compliant creative.
Explore →Custom builds on Astro + headless CMS. Practice area landing pages that convert. Intake forms that route by case type. AI-ready schema (LegalService, Attorney) for AI Overview citations.
Explore →Practice area pillar pages, attorney bios that rank, FAQ structures that get extracted by AI search.
Explore →Intake call tracking, source attribution, signed-case reporting. The number that matters is "qualified cases sourced this month," not "impressions delivered."
Explore →Yes. Personal injury is one of the most competitive verticals in legal marketing — high case values, expensive paid media, brutal local SEO. We've run engagements across plaintiff PI, defense PI, and PI-adjacent practices (workers' comp, mass torts, premises liability).
Smaller practices often have better marketing economics than PI because the cases per dollar are higher. Local SEO and reputation work disproportionately move the needle for these firms. We scope smaller and faster for solo and small-firm engagements.
We start every engagement by reviewing the relevant state bar rules with you (or your compliance counsel). Every piece of creative, every landing page, every paid ad gets rule-aware review before it goes live. We have working knowledge of MO, IL, CA, NY, TX, FL bar rules and will defer to your local compliance review on others.
Yes. Multi-state firms are actually well-suited to our setup because we can handle the technical complexity of geo-targeting, jurisdictional schema, and per-state rule compliance under one team. Most agencies hand multi-state firms back to their own staff to coordinate.
It depends on the scope and goals of your engagement — get in touch and we'll scope it together.
We'll audit your current marketing, your local pack standing, your firm site's conversion path — and give you an honest read on where the next signed case is hiding.
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