You may have learned a lot about search engine optimization (SEO) when creating your digital marketing strategy. SEO is crucial in building your brand and making it easier to find online, and content marketing is important to boosting your search rankings and drawing potential customers onto your site.
Optimizing your content for SEO could give you an ROI of 22:1. You may not have time to stay on top of your content in-house, which is where SEO content writing services come in. With these services, you leave the content to the writing experts, saving yourself time while reaping the benefits of producing sharable, high-quality information. The creation of SEO content provides an affordable way to reach your target audience and potentially increase your profits without demanding significant financial investment or resource utilization.
What Are SEO Content Writing Services?
SEO content writing differs slightly from other content in that it involves creating content with a specific focus on appealing to search engines and their respective algorithms. An SEO content strategy will involve crafting and publishing various types and frequencies of content on your website or blog or in external publications that promote your site through backlinks.
Search engine optimization is an important component of digital marketing strategies because it helps you increase your search engine rankings. Most searchers (75%) won’t navigate past the first page of search results. If you’re not paying attention to your SEO performance, you could get lost (or buried) among the crowd in results pages. Just think, how many times have you traveled all the way to page 17 of Google for a query? Probably never. To rank higher in search, a search engine’s algorithm needs to establish your site as a credible result for your target keywords, which can be accomplished with SEO content writing services.
Elevato Digital provides premier SEO content writing services that can help you grow your online reach and attract more qualified leads. Your sales team can use this content to find and pitch better leads, or leverage the content as sales collateral with potential clients. SEO content writing services offer valuable information to fill your site with, helping grow your brand as a thought leader within the space. This content is also backed with keyword research and data that establishes your site as a trustworthy and on-topic search result.
Why SEO Content Writing Services Provide a High ROI
You may be tempted to write your own content, but using SEO content writers may be more beneficial for your business. Content tends to be pushed aside when things get busy, but a content writing service helps you stay on top of content marketing and benefits your business in a multitude of ways. It is a misconception that just anyone can write a blog post or service page, and it be successful. Quality content is the mixture of creative narrative and technical strategy coming together to appeal to both readers and algorithms — this is the specialty of SEO content writers.
SEO Content Is Backed by Keyword Research
Keyword research is an essential step in creating SEO-driven content, but it’s easy to skip. It involves a series of tasks to determine the best keywords and phrases people use to find services and products that may relate to your company. To conduct this research, content strategists typically use an SEO keyword research tool such as Ahrefs, Surfer SEO, or SEMrush.
Keyword research offers valuable insights into what keywords your business should target with your content creation. Strategists take into account keyword difficulty, monthly search volume, and more when creating a content plan.
Keyword difficulty measures how difficult it will be to rank for a certain keyword. You may find yourself focused on a keyword or phrase with too high difficulty for your site’s domain rating. SEO content writing services will provide you with strategists who can determine the best keywords to target to yield the maximum results based on your business’s current digital presence.
SEO content strategists also consider monthly search volume on Google and other search engines. Together, these metrics help you prioritize your content marketing strategy in order to give your website pages the best opportunity to rank on the first page of search results.
SEO Content Increases Organic Traffic
Focusing on SEO content helps raise your search engine rankings without relying on Google ads and other paid search techniques. Ranking on the first page of search results lets people find your business organically.
Working with an SEO content marketing agency gives you access to strategists who can assess what interests prospective customers. Professional SEO writers can then create pieces of content around these topics to increase organic traffic to your site, helping establish a steady flow of online engagement with your site.
An SEO Content Strategy Keeps Content on Track
Even if your in-house marketing team isn’t pushing content aside, they are working on it while juggling other tasks. Working hand-in-hand with a content marketing agency provides you full access to dedicated SEO experts who can provide reader-friendly content that’s grammatically correct, informational, and provides unique value to users.
With a content strategy, you can plan and connect topics for broader engagement. When you can see what you’ve published on a calendar, you can align it with social media posts or link it back to other pieces on your website. A content strategy also makes it easier to brainstorm seasonal content or align features with special events, launches, or new additions.
Content strategists can also help you identify silos, which are a way to structure content into different themes based on seed keywords. This organizational structure makes it easier for readers to find articles based on their interests. It can also improve engagement since it helps readers navigate your site with ease.
Working With Professional Writers Brings Authority
If you’re not familiar with the Google algorithm, it’s based on E-A-T: expertise, authoritativeness, and trustworthiness. The algorithm uses these factors to determine if a site is a credible response to various internet searches. Google also has a search quality evaluation team to help ensure that the algorithm classifies search results with these criteria in mind.
When your content is authoritative and credible, it helps establish your website as a good fit for various search terms. You want to create trustworthy content so that people will see you as an expert in your field; and at the end of the day, you want to provide a satisfactory answer to the individual. Working with a content marketing agency gives you access to professional SEO writers who know how to write compelling content that ranks.
Like other digital marketing trends, SEO strategy is an ever-changing landscape. Professional content writers stay on top of new trends and best SEO practices, so you don’t have to. A dedicated content team can create content that consistently keeps you at the top of search engines.
Optimized Product Descriptions Help Users Convert
SEO copywriting is not limited to just blog posts and articles. It can refer to any part of your website, including your company history and even your product descriptions. Instead of sticking to basic copy for your products and services, you can have an expert writer optimize them to improve your site’s online visibility.
SEO content writers can create compelling descriptions for your products and services, helping them rank in searches and persuading people to buy or inquire. These descriptions are often made to appeal to your potential customers, highlighting the benefits of your products or services.
Getting creative with titles, meta descriptions, and meta tags helps you communicate your brand personality to prospective customers. It’s a way to solidify your first impression. Dedicated SEO content writers will highlight your value proposition and position each product as a potential solution to your customers’ problems.
Optimized product descriptions also give users a better shopping experience. It allows customers to find the products and services they’re actually interested in. Since they can’t physically see and feel your merchandise, they rely on your copy to visualize the merchandise. These product descriptions also help shoppers compare various products and services more accurately.
Quality Blog Posts Expand Your Reach
Blogging is still one of the best ways to expand your online reach — nearly 90% of marketing professionals publish blog content as part of a digital strategy. Hosting a blog gives you the option to cover a variety of topics of interest to potential customers. A high-quality blog helps establish you as an expert in your field and lets you build relationships with current and potential customers.
SEO article writing services can help you answer frequently asked questions, address your potential customers’ pain points, and convert interested leads into paying customers. Knowing your audience is one of the best ways to write blog posts that appeal to them. SEO content writing services have strategists on hand with extensive knowledge of the content creation process. They can research your audience to determine which topics will drive the most traffic to your blog.
You can measure your blog’s ROI by assessing how much new traffic you get. Measure your conversion rate to see if it improves after you start posting blogs. Additionally, look at how many new followers you’ve gotten on your blog, email list, and social media profiles to assess potential increases in brand awareness.
Competitor Research Gives You an Advantage
In an SEO content marketing strategy, competitive analysis isn’t limited to keyword research. SEO content uses competitive analysis to position your brand as the industry authority. SEO content writing service teams stay on top of what your competitors are discussing, allowing you to provide compelling content that draws in more users.
Competitor research also helps you assess your competition’s most successful content and apply findings to your own. You may find they’re covering topics you hadn’t considered or thought wouldn’t interest your customers. You can also see where they may rank higher than you and apply these practices to your website.
You might find that a competitor’s website is optimized for local search engines, helping them show up in Google Maps and other related searches. Look through their site for localized headlines and keywords to see how you can improve your own.
With these services, you can stay ahead of your competition by garnering more leads, converting more users, establishing authority, and driving up your organic search traffic. Posting informative content also makes it more likely for other companies to quote you and add backlinks to your site, which also improves your organic search rankings.
Elevato Digital’s SEO Content Writing Services
If you’re ready to turn your content writing over to the experts, trust Elevato Digital to help you reach your business goals. We offer a comprehensive selection of content writing services that effectively boost your SEO and drive traffic to your site.
Our team of strategists will start by gaining an understanding of your business, your content goals, and the type of content you’re interested in. Next, we conduct a competitive analysis and keyword research to create an effective content marketing strategy. Professional content writers use this strategy to write original content for your website which is then thoroughly edited. Finally, we report back to you so you can see how the content is ranking and how well it converts.
What Types of SEO Content Does Elevato Produce?
When you consider content, you may think of blog posts, videos, and social media, but our team offers a full content strategy covering each part of your online presence. Blog posts can effectively draw people to your website, and well-written service overviews and product descriptions flesh out your services to your customer base.
Our team helps you add value to your most loyal customers with whitepapers you can offer as an exclusive bonus. Or you can use whitepapers to go in-depth about a specific topic relevant to your core audience. Highlight customer successes, delve into a specific yet common pain point, and offer a step-by-step account of your solution.
We can do an SEO audit of your website to strengthen each page, enhancing your online visibility. And we can round out your content strategy by helping you craft email marketing newsletters and offers that resonate with potential clients.
Contact Elevato Digital
Stop trying to write SEO content on your own while you’re focused on running your business. Turn this task over to the professionals at Elevato Digital and increase your organic traffic. Schedule your free consultation to learn more about how we can help you improve your digital presence.