Bringing your storefront to the top of the page.
What Are eCommerce SEO Services?
Below we explain what top-tier eCommerce digital marketing services entail. Ready to get started? Our team of eCommerce SEO experts are here to help take your online store from barely competing to the first page of the internet.
Keyword Identification
Keyword identification is the foundation of effective eCommerce SEO. We go beyond basic keyword research to identify the most relevant and high-performing keywords specifically tailored to your eCommerce business. This involves analyzing search trends, competitor strategies, and user intent to pinpoint keywords that drive targeted traffic and conversions.
Our comprehensive approach ensures that every keyword selected aligns with your business goals and targets the right audience.
Keyword Implementation
Once we’ve identified the optimal keywords, we strategically implement them across your eCommerce website. This involves integrating keywords into crucial areas such as:
- Product titles
- Descriptions
- Meta tags
- Headings
- URLs
This works to enhance your website’s visibility and relevance to search engines. A digital marketing agency will use these methods to improve search engine rankings and attract qualified traffic that is more likely to convert into customers.
Product Page Optimization
Optimizing product pages is essential for maximizing visibility and conversions. We optimize each product page to ensure it is search engine-friendly and user-friendly. This includes:
- optimizing product titles and descriptions with targeted keywords,
- creating clear and persuasive CTAs (Call to Actions),
- optimizing images and videos,
- improving page load speed,
- and ensuring mobile responsiveness.
Our focus is on creating an engaging and seamless shopping experience that encourages visitors to make a purchase.
Navigation Optimization
A smooth and intuitive website navigation is crucial for both user experience and search engine indexing. We optimize your website’s navigation structure to make it easy for users to find what they’re looking for quickly. This involves organizing categories and subcategories logically, implementing breadcrumb navigation, and improving internal linking.
A well-structured navigation enhances user satisfaction and improves search engine crawlability and indexing, among a host of other benefits.
Content Creation
Compelling and SEO-friendly content is key to attracting and engaging your target audience. We create content that not only incorporates targeted keywords but also provides valuable information, solves problems, and meets user intent. Our content strategy includes creating product descriptions that are informative, persuasive, and optimized for search engines.
Additionally, we develop blog posts, articles, guides, and other content formats that resonate with your audience and showcase your expertise. Our goal is to build trust, authority, and loyalty with your customers through engaging content that drives organic traffic and conversions.
Perks of Partnering With Elevato
Our eCommerce SEO agency focuses on a holistic method that takes online stores to the next level.
Top to Bottom Support
Partnering with Elevato means you get comprehensive support throughout every stage of your SEO journey. From initial strategy development to implementation and ongoing optimization, we’re with you every step of the way. Our team collaborates closely with yours to understand your business goals, target audience, and competitive landscape.
We craft a customized SEO strategy that aligns with your objectives and continuously refine it to adapt to market changes and algorithm updates. Our top-to-bottom support ensures that your eCommerce site stays ahead in the digital landscape and achieves sustainable growth.
Advanced Tech
At Elevato, we leverage cutting-edge tools and technologies to maximize SEO performance for your eCommerce store. We stay updated with the latest industry trends and invest in advanced SEO software and analytics platforms. Our tech stack includes SEO tools for keyword research, competitive analysis, website audits, performance tracking, and reporting.
The best SEO platforms give us valuable insights into your website’s performance and help our experts to identify opportunities for improvement. These are the data-driven strategies that deliver measurable results.
Premier Experts
When you partner with Elevato, you gain access to a team of experienced SEO professionals who are dedicated to driving results for your business. Our experts have a deep understanding of search engine algorithms, best practices, and industry trends. They bring a wealth of knowledge and expertise to the table, allowing them to craft tailored strategies that address your unique challenges and opportunities.
Our SEO specialists continuously monitor performance, analyze data, and make informed decisions to optimize your eCommerce store for maximum visibility and conversions.
Expanded Reach
One of the key benefits of partnering with Elevato is the expanded reach we bring to your eCommerce business. We focus on increasing your online visibility and reaching a wider audience of potential customers. Through strategic SEO tactics, we improve your website’s rankings in search engine results pages (SERPs) for relevant keywords and phrases.
This enhanced visibility not only drives organic traffic but also attracts qualified leads who are more likely to convert into customers. We help you tap into new markets, outpace competitors, and achieve sustainable growth in your industry.
Types of eCommerce SEO Services
All eCommerce hosting platforms are different, each with unique perks and drawbacks. Our SEO experts are well-versed in a wide range of platforms.
Shopify
Our team of SEO experts is well-versed in working with Shopify, one of the leading eCommerce platforms. We understand the intricacies of Shopify’s SEO capabilities and tailor our strategies to leverage its features effectively. Whether it’s optimizing product pages, collections, or blog posts, we excel in keyword optimization, on-page SEO, technical SEO, and content strategy specific to Shopify.
Our expertise ensures that your Shopify store ranks well in search engines, attracts targeted traffic, and drives conversions.
WooCommerce
Elevato’s SEO experts have extensive experience in optimizing WooCommerce websites for search engines. We conduct thorough keyword research, optimize product pages, implement technical SEO enhancements, and create compelling content to enhance search visibility and user experience.
Our proficiency in WooCommerce’s structure and functionality allows us to maximize SEO potential, improve rankings, and increase organic traffic for your online store.
Magento
Magento is a robust eCommerce platform, and our SEO experts are adept at harnessing its power for SEO success. We develop comprehensive keyword strategies, optimize on-site elements, address technical SEO issues, and execute content marketing strategies tailored to Magento’s capabilities.
Our expertise in Magento SEO ensures that your store achieves higher search rankings, better visibility, and increased organic traffic, driving growth and conversions.
And More!
In addition to Shopify, WooCommerce, and Magento, we offer eCommerce SEO services for various other platforms. Our expertise extends to platforms like BigCommerce, Squarespace, Volusion, and custom-built eCommerce websites.
We tailor our SEO strategies to each platform’s capabilities, ensuring maximum visibility, traffic, and conversions for your eCommerce business.
eCommerce SEO Agency vs. In-House
Target Ideal Customers
An eCommerce SEO agency like Elevato specializes in tailoring SEO strategies to target your ideal customers. We conduct in-depth research to understand your target audience, their search behavior, pain points, and preferences. Our strategies focus on optimizing your website content, keywords, and campaigns to align with the needs and interests of your ideal customers.
We have a stack of experts who will devote plenty of time to customer typing and acquisition. This is a level of attention and time spent that may not come in-house.
Outsell Competitors
Working with an eCommerce SEO agency gives you a competitive edge by outperforming competitors in search engine rankings. Our team conducts thorough competitor analysis to identify your strengths, weaknesses, opportunities, and threats.
We then develop strategies to capitalize on your strengths, bridge gaps, and differentiate your brand from competitors. Your in-house team knows your competitors, but we help you outrank them. Our process will attract more organic traffic and get you a larger share of the market.
Optimizes Your Product Line
An eCommerce SEO agency optimizes your product line descriptions and metadata to improve search visibility. We analyze your product offerings, identify high-demand keywords, and optimize product titles, descriptions, and tags accordingly.
Incorporating relevant keywords and persuasive language allows us to enhance your product pages’ visibility in search engine results pages (SERPs). This optimization not only attracts more organic traffic but also increases the likelihood of conversions and sales. The SEO wordsmiths at Elevato are unmatched.
Improve Online Visibility
Partnering with an eCommerce SEO agency like Elevato boosts your eCommerce website’s visibility in SERPs. We have the expertise to implement a holistic approach that includes:
- On-page optimization
- Technical SEO
- Content creation
- Link building
- And more
Our strategies are designed to improve your website’s search engine rankings for targeted keywords, increase click-through rates, and drive organic traffic. Improved online visibility leads to more brand exposure and revenue growth.
Cost-effective
Contrary to popular belief, partnering with an eCommerce SEO agency can be more cost-effective than maintaining an in-house SEO team.
Agencies like Elevato offer scalable solutions tailored to your budget and goals. You save on hiring and training costs, software expenses, and ongoing management overheads associated with an in-house team. Our cost-effective SEO solutions deliver long-term results and a strong return on investment (ROI) for your business, making it a smart investment for sustainable growth.
Evergreen Results
Elevato focuses on achieving sustainable and evergreen results through continuous SEO efforts and optimization. We don’t believe in short-term tactics that provide temporary boosts but lack long-term sustainability. Our strategies are built on solid foundations, ongoing monitoring, data-driven analysis, and proactive adjustments.
This approach ensures that your eCommerce website maintains high visibility, organic traffic, and conversions over time, delivering consistent and evergreen results for your business.
Frequently Asked Questions
Which eCommerce platform has the best SEO?
Choosing the best eCommerce platform for SEO depends on various factors such as your business size, industry, goals, and technical requirements. At Elevato, we have experience working with a wide range of eCommerce platforms, including Shopify, WooCommerce, Magento, BigCommerce, and more.
Our approach is not limited to a specific platform but rather tailored to leverage the strengths of each platform for optimal SEO performance. Whether you’re starting from scratch or migrating an existing store, we assess your needs and recommend the most suitable platform that aligns with your SEO goals and business objectives.
How to do SEO for an eCommerce website?
Optimizing an eCommerce website for SEO involves a multi-faceted approach to ensure maximum visibility and organic traffic. Our comprehensive SEO strategy includes:
- Keyword Research: Identifying relevant and high-converting keywords related to your products, industry, and target audience.
- On-Page Optimization: Optimizing product pages, category pages, and metadata with targeted keywords, compelling content, and clear CTAs.
- Technical SEO: Conducting technical audits, addressing site speed, mobile-friendliness, schema markup, and resolving crawl errors for better search engine crawling and indexing.
- Content Creation: Developing engaging and SEO-friendly content such as product descriptions, blog posts, guides, and videos to attract and engage your audience.
- Link Building: Building high-quality backlinks from authoritative sources to improve domain authority and organic rankings.
- Ongoing Monitoring and Adjustments: Continuously monitoring SEO performance, analyzing data, and making data-driven adjustments to optimize for better results.
Our team of SEO experts implements these strategies cohesively to enhance your eCommerce website’s visibility, drive organic traffic, and ultimately increase conversions and revenue.
Is SEO worth it for eCommerce?
Without a doubt, yes. Investing in SEO for eCommerce is not just beneficial but essential for long-term success and growth. Here’s why SEO is worth it:
- Improved Visibility: SEO improves your website’s visibility in search engine results pages (SERPs), making it easier for potential customers to find your products and services.
- Targeted Traffic: By targeting specific keywords and optimizing your content, SEO attracts highly relevant and targeted traffic, increasing the chances of conversions.
- Increased Sales and Conversions: Higher visibility and targeted traffic lead to more opportunities for sales and conversions, resulting in revenue growth.
- Long-term Results: Unlike paid advertising that stops when you stop paying, SEO efforts can provide sustainable and long-term results, continuously bringing in organic traffic and revenue.
- Competitive Advantage: Effective SEO strategies can help you outrank competitors, gain market share, and establish your brand as a trusted authority in your industry.
How much do eCommerce SEO services cost?
The cost of SEO services can vary based on several factors, including the scope of work, complexity of your website, industry competitiveness, and the level of ongoing support required. At Elevato, we offer transparent pricing and customized SEO solutions tailored to your budget and goals. Our pricing structure considers factors such as keyword research, on-page optimization, technical SEO audits, content creation, link building, and ongoing monitoring and reporting.
We work closely with you to understand your needs and create a customized SEO strategy that delivers measurable results.
How long does it take eCommerce SEO services to work?
The timeline for seeing significant results from eCommerce SEO services can vary based on several factors, including the competitiveness of your industry, the current state of your website’s SEO, the complexity of your SEO strategy, and the level of ongoing optimization and maintenance. Generally, it can take anywhere from a few weeks to several months to start seeing noticeable improvements in search engine rankings, organic traffic, and conversions.
During the initial phase of SEO implementation, which typically spans the first few weeks to a couple of months, efforts focus on optimizing on-page elements, fixing technical issues, conducting keyword research, and implementing initial content and link-building strategies. This stage sets the foundation for long-term SEO success but may not yield immediate results.
As the SEO strategy matures and gains momentum, usually around the 3 to 6-month mark, you may start seeing improvements in search rankings for targeted keywords, increased organic traffic to your website, and higher engagement metrics such as longer dwell times and lower bounce rates. These early signs indicate that your SEO efforts are gaining traction and starting to impact your online visibility positively.
It’s important to note that SEO is an ongoing process that requires continuous monitoring, analysis, and optimization. Significant and sustainable results often become more noticeable after 6 to 12 months of consistent SEO efforts, including regular content updates, link-building campaigns, technical optimizations, and performance tracking.
Ultimately, the time it takes for eCommerce SEO services to work and deliver significant results depends on various factors, and it’s essential to have realistic expectations and a long-term perspective when investing in SEO for your eCommerce business.