Search Engine Optimization

SEO isn’t a suggestion, but a requirement for businesses wishing to have an online presence. It doesn’t take a genius to realize that the internet is inundated with information and web pages. Every day, the digital space grows in size and competition.

A powerhouse SEO team will help businesses keep their website and online footprint from drowning in the sea of Google search pages.

A Holistic Look

Here at Elevato, our team of SEO experts has created an in-depth system to examine and formulate a successful organic plan for business — based upon their current SEO structure.

The 8 Pillar Audit looks at the eight most important ranking factors that play into a website’s online success. 

Technical SEO

Technical SEO ensures that your website meets the technical requirements of search engines for crawling and indexing. This includes ensuring fast loading times for your web pages to improve user experience and ranking, making sure your website is fully responsive and works well on all devices, and implementing HTTPS to secure your website and boost trust.

It also involves ensuring search engines can easily access and index your website’s content, and creating and submitting XML sitemaps to guide search engines through your site structure.

Keyword Analysis

Keyword analysis involves researching and identifying the terms and phrases that your target audience uses to search for your products or services. This process includes finding relevant keywords with high search volume and low competition and understanding the intent behind search queries to target the right audience.

Identifying longer, more specific keyword phrases that can attract highly targeted traffic is crucial, and so is the ability to go after high-competition keywords.

On-Page Tagging

On-page tagging optimizes individual web pages to rank higher and earn more relevant traffic in search engines. This involves crafting unique and descriptive title tags for each page that include target keywords, writing compelling meta descriptions that entice users to click on your link in search results, and structuring content with header tags to improve readability and SEO.

Using descriptive alt text for images to improve accessibility and search engine understanding is also important. Proper on-page tagging is a huge part of digital ADA compliance.

Website Content

Website content is the backbone of SEO, involving the creation of high-quality, relevant content that answers the queries of your audience. This includes regularly publishing informative and engaging blog posts that address common questions and topics in your industry and creating targeted landing pages for specific keywords and services.

Your SEO team will need to continuously update and refine existing content to keep it fresh and relevant. Incorporating videos, infographics, and images to enhance user engagement is also essential.

User Experience

User experience (UX) focuses on creating a seamless, enjoyable experience for visitors to your website, which can positively impact your SEO. This includes ensuring your website has an intuitive and easy-to-use navigation structure, designing clean and visually appealing page layouts that are easy to read and interact with, and optimizing site speed to reduce bounce rates and improve user satisfaction.

Making sure all site elements function correctly on mobile devices is key.

Backlink Profile

A strong backlink profile involves acquiring high-quality links from other reputable websites, which helps boost your site’s authority and ranking. This includes writing articles for other websites to earn backlinks and exposure. It also required finding and replacing broken links on other sites with links to your own content and actively promoting your content to encourage other sites to link to it.

Building relationships with influencers and industry leaders who can provide valuable backlinks is also a part of this strategy.

Local Visibility

Local SEO aims to improve your website’s visibility for local searches, crucial for businesses that serve specific geographic areas.

This includes optimizing your Google My Business listing with accurate and up-to-date information, ensuring your business is listed consistently across local directories and review sites, and maintaining consistent Name, Address, and Phone number information across all online platforms. Targeting location-specific keywords to attract local traffic is very important.

Reporting & Strategy

Reporting and strategy involve tracking your SEO performance and making data-driven decisions to refine and improve your approach. This includes using tools like Google Analytics to monitor traffic, user behavior, and conversions, regularly conducting SEO audits to identify issues and opportunities for improvement, and creating detailed reports that outline key metrics and progress toward goals.

Continuously refining your SEO strategy based on performance data and industry trends is essential for long-term success.  

A Plan Tailored For You

Based on measured data, our team creates a custom plan that works to highlight and achieve your goals. We can tailor it for any type of SEO platform needs, as well. Through the execution of technical adjustments, inventive content creation, and community outreach, we help companies better connect with the right clients, all while climbing the search rankings… Who wouldn’t want to be in the Google Map Pack, right?

Ready to Climb?

With an extensive strategy in place, we are capable of getting your business in front of the right people — in the most cost-effective manner. SEO is a long-term strategy, but it sure does pay off in the end with top search engine rankings. With the first three organic links taking the lion’s share of clicks, it’s time to stop missing out on the web page traffic you deserve — now let’s optimize.

What is an SEO service?

An SEO service involves optimizing your website and online presence to improve its visibility on search engines like Google. This includes a variety of strategies and techniques aimed at increasing your website’s organic (non-paid) traffic. The core components of SEO services typically include:

• Technical Adjustments: Ensuring your website is properly structured for search engines to crawl and index it efficiently. This can involve improving site speed, mobile-friendliness, and fixing broken links.
• Content Creation: Developing high-quality, relevant content that answers the search queries of your target audience. This helps rank specific keywords and engage visitors.
• Keyword Analysis: Identifying the terms and phrases potential customers are using to search for products or services similar to yours. Effective keyword targeting is crucial for driving relevant traffic.
• Link Building: Acquiring backlinks from reputable websites to increase your site’s authority and improve its ranking in search results.
• On-Page Optimization: Tweaking elements on your website such as meta tags, headers, and images to be search engine friendly.
• Analytics and Reporting: Monitoring your site’s performance using tools like Google Analytics and Search Console to track progress and make data-driven decisions.

What are the 3 main types of SEO services?

An SEO campaign will typically involve the following three main types of SEO services:

On-page SEO

This involves optimizing the content and HTML source code on your website. Key activities include:

• Improving title tags, meta descriptions, and headers.
• Ensuring keyword-rich and user-friendly content.
• Optimizing images and other multimedia elements.
• Enhancing the internal linking structure.

Off-page SEO

This focuses on building your website’s reputation and authority through external means. Key activities include:

• Earning high-quality backlinks from other reputable websites.
• Engaging in social media marketing to drive traffic.
• Influencer outreach to boost your site’s credibility.
• Managing online reviews and mentions to build trust.

Technical SEO

This ensures that your website meets the technical requirements of modern search engines. Key activities include:

• Improving site speed and performance.
• Implementing secure socket layers (SSL) for website security.
• Creating a mobile-friendly design.
• Fixing crawl errors and ensuring a proper XML sitemap.
• Enhancing site architecture for better navigation and indexing.

How much do SEO services typically cost?

SEO services can vary widely in cost depending on several factors including the scope of the work, the competitiveness of the industry, and the experience of the service provider. Generally, you can expect the following cost ranges anywhere from $2,000 per month for an extremely small operation to $20,000 or more per month for full search engine optimization services.

The lower budget is often sufficient for local SEO efforts and small-scale optimization tasks. Meanwhile, a beefier budget will allow for a more comprehensive SEO strategy, including content creation, technical fixes, and link building.

A budget in the multi-thousands range supports extensive SEO campaigns, competitive analysis, and advanced optimization techniques. Your chosen SEO company will be able to advise on the best services and price for your needs.

How much does professional SEO cost?

Professional SEO services typically cost more due to the level of expertise, customization, and comprehensive strategies involved. Costs can include:

• Monthly Retainers: Ranging from $2,000 to $20,000 or more, depending on the complexity and scale of the project. Retainers are common for ongoing SEO support and continuous improvement.
• Project-Based Pricing: For specific tasks such as a website audit or a comprehensive content overhaul, prices can vary from $1,000 to $30,000 depending on the project’s scope and requirements. A quality SEO company can get you accurate quotes for your unique project.
• Hourly Rates: Some agencies or consultants charge hourly rates, which can range from $100 to $300 per hour based on their experience and the services provided.

A professional SEO company is worth their weight in gold and most charge accordingly.

Is it worth paying for SEO services?

Yes, paying for SEO services can be a worthwhile investment for businesses aiming to improve their online visibility, attract more organic traffic, and ultimately increase revenue.

Here’s why:

• Long-Term Benefits: Unlike paid advertising, which stops delivering results once you stop paying, SEO can provide lasting benefits. High-ranking pages can continue to attract traffic and generate leads for years.
• High ROI: When done correctly, SEO can yield a high return on investment. It targets users who are actively searching for your products or services, making it a cost-effective marketing strategy.
• Brand Credibility and Trust: Ranking high in search results instill trust and credibility among users. SEO uses keyword research and advanced methods to position your business as an authority in your industry.
• Competitive Advantage: Effective SEO can give you a significant edge over competitors who are not utilizing SEO or are not as proficient in it. This marketing strategy rewards the innovative and involved. Your deadweight competition will quickly fall behind.
• Improved User Experience: Many SEO practices, such as improving site speed and mobile-friendliness, also enhance the overall user experience on your website, leading to higher conversion rates and customer satisfaction.

Paying for a professional SEO agency means investing in your company’s future success. 

Ready to create something with us?

At Elevato, we prioritize data-driven strategies that lead to impactful results. Your business success is our top priority, and we believe that evergreen, SEO campaigns are the best method for achieving your goals. Don’t hesitate. Reach out today and kick off the journey to true marketing success.

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