Paid Media Services

How do you find the right consumers in a cluttered digital environment? The short answer… paid media. The internet is a living, breathing ecosystem where businesses operate, individuals express themselves, and everyday solutions exist. 

On a daily basis, billions of people leave digital footprints across search engines and domains. People are spending more and more time online scrolling through social media, reading news, and browsing eCommerce sites. This creates the perfect scenario for businesses and organizations to identify and target the right consumers and tactically utilize ad spend. Never before has there been an easier, more direct way to get high-quality ads in front of qualified audiences. 

A Service To Fit Any Need

From traditional PPC ads to inventive programmatic technology, our team consists of expert media buying professionals that deliver a hands-on, day-in-day-out approach to your account. We work to develop a ground-level marketing strategy that works for your business and endgame goals, using the following methods:

• Ad Content Copy & Creative
• Paid Media Strategy
• Paid Search Management
• Paid Social Media Platforms Management
• Programmatic Advertising Services
• Display Advertising
• Reporting & Analytics

With the flexibility to pivot your paid media campaigns down the right paid media avenue, we aim to foster a partnership built on trust — providing our clients with paid media marketing solutions that deliver trackable results. 

With our help, things are bound to pay off. 

Our 8 Pillar Audit for Paid Media Services 

A thorough audit of paid media services is essential for maximizing the effectiveness of your campaigns and ensuring optimal use of your budget. Our marketing agency’s 8 Pillar Audit Process provides a detailed evaluation of your paid media strategy, highlighting areas of strength, identifying weaknesses, and opportunities for improvement.

1. Account Analysis

The Account Analysis serves as the foundation of our audit process. We conduct a comprehensive review of your account settings, campaign structures, and conversion tracking mechanisms. This ensures that your account is properly configured and aligned with your overall marketing objectives. By evaluating historical performance data, we identify any inconsistencies or issues that may be affecting your campaign performance.

2. Spend & Bid Analysis

In the Spend & Bid Analysis, we scrutinize your budget allocation and bidding strategies. Our goal is to ensure that your budget is being utilized efficiently and that your bids are competitive yet cost-effective. We analyze spend patterns, identify any wastage, and provide recommendations to optimize your ad spend for better returns.

3. Ad Group Performance

Evaluating the performance of individual ad groups is crucial for campaign success. Our Ad Group Performance analysis involves assessing key metrics such as click-through rates (CTR), conversion rates, and cost per conversion. This helps us determine which ad groups are delivering results and which need adjustments. We provide actionable insights to refine your ad group structure and enhance overall performance.

4. Ad Analysis

Ad Analysis focuses on the effectiveness of your advertisements. We examine the relevance and quality of your ad copy, headlines, and call-to-actions (CTAs). By analyzing performance data and conducting A/B tests, we identify high-performing ads and pinpoint areas for improvement. This ensures that your ads are engaging and driving the desired actions from your audience.

5. Audience Analysis

Understanding your audience is key to targeted marketing. Our Audience Analysis involves a deep dive into your audience segments, examining their behaviors, preferences, and demographics. We evaluate your targeting strategies to ensure you are reaching the right audience with the right message, ultimately improving engagement and conversion rates.

6. Creative Analysis

Creative elements play a significant role in capturing attention and driving engagement. In the Creative Analysis, we review the visual and textual aspects of your ads, including images, videos, and graphics. We assess their appeal, relevance, and alignment with your brand message. This analysis helps us optimize your creatives to resonate with your target audience and enhance campaign performance.

7. Demographics

Demographic analysis provides insights into the characteristics of your audience. We analyze data such as age, gender, location, and device usage to identify trends and patterns. Understanding these demographics allows us to tailor your campaigns more effectively, ensuring that your ads are reaching the most relevant and responsive audience segments.

8. Growth Opportunities

The final pillar focuses on identifying Growth Opportunities for your campaigns. We analyze market trends, competitor strategies, and emerging platforms to uncover new areas for expansion and improvement. This can involve exploring new ad formats, channels, or markets that align with your business goals. Our recommendations provide a strategic roadmap to help you scale your paid media efforts and achieve long-term success.

Navigating the diverse landscape of digital advertising can be complex, but Elevato’s expertise ensures your campaigns are effective across various platforms:

Google Ads

Google Ads is a powerful tool for reaching consumers actively searching for products or services like yours. By utilizing keywords, businesses can appear at the top of search results, driving high-quality traffic to their websites.

Meta Ads (Facebook & Instagram)

Meta Ads allow you to connect with your audience on the world’s largest social media platforms. Whether it’s through boosted posts or targeted ad campaigns, we help you engage users and convert interactions into meaningful actions.

Bing Ads

Bing Ads offer an alternative to Google Ads, often with lower competition and cost-per-click. This platform is essential for reaching a broader audience and ensuring your ads are visible across multiple search engines.

Other Advertising Platforms

Beyond the major players, we navigate various other advertising platforms to ensure comprehensive coverage and maximum reach. Whether it’s LinkedIn for B2B marketing, Twitter for timely promotions, or emerging platforms like TikTok, Elevato has the expertise to manage and optimize your campaigns on all paid advertising platforms.

Let Elevato help you navigate the complexities of paid digital advertising. Our expertise and dedication to excellence will elevate your marketing strategy and deliver the results you need to succeed.

Customized Strategies

Every business is unique, and so are its marketing needs. Elevato’s approach is centered around developing customized strategies tailored to your specific goals and target audience. We conduct thorough market research and competitor analysis to inform our campaign strategies, ensuring they are aligned with your business objectives.

Data-Driven Decision Making

Our campaigns are grounded in data-driven decision making. We use advanced analytics tools to track performance metrics, gather insights, and optimize campaigns in real-time. This ensures that your ad spend is utilized effectively, driving higher engagement, conversions, and return on investment.

Continuous Optimization

We stay ahead of industry trends and continually optimize your campaigns to adapt to changes in algorithms, consumer behavior, and market conditions. Our proactive approach ensures that your advertising strategy remains effective and competitive.

Transparent Reporting

Transparency is key to building trust and ensuring our clients are informed about their campaign performance. We provide detailed reports that break down key metrics, insights, and recommendations. This allows you to see the tangible results of your investment and understand the impact of our efforts.

Dedicated Support

Our team of dedicated professionals is committed to providing exceptional support throughout your advertising journey. From initial consultation to campaign execution and beyond, we work closely with you to ensure your goals are met and your expectations are exceeded.

What are paid media services?

Paid media services refer to advertising efforts where businesses pay to promote their content, products, or services on various platforms. These services typically include strategies like pay-per-click (PPC) ads, social media ads, display ads, and programmatic advertising.

Paid media services are designed to reach a specific audience through targeted campaigns, increasing visibility, driving traffic, and generating leads or sales.

What is an example of paid media?

An example of paid media is a Google Ads campaign. Let’s dive into a scenario to illustrate what an add campaign is:

A beekeeping business bids on the specific keywords, ‘best bee hive near me,’ which relates to their bee hive products. When interested individuals search for this keywords on Google, the business’s ads for their premier hive appear at the top of the search results.

The beekeeping business pays a fee each time someone clicks on their ad, driving targeted traffic to their website.

What are the forms of paid media?

The forms of paid media include:

• Search Engine Advertising (PPC): Ads displayed on search engine results pages (e.g., Google Ads, Bing Ads).
• Social Media Advertising: Ads on platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Display Advertising: Banner ads or video ads placed on websites within a network.
• Programmatic Advertising: Automated buying of ad space, often using real-time bidding.
• Native Advertising: Ads that blend in with the content on the platform, such as sponsored articles or videos.
• Video Advertising: Ads on video platforms like YouTube or within streaming services.

And more. It’s important to understand that paid ads and paid marketing is a constantly changing field.

How do you identify paid media?

Paid media can be identified by several main characteristics. Firstly, search engines and social media platforms often label paid content with terms like “Ad,” “Sponsored,” or “Promoted.”

Paid media also typically appears in prominent positions, such as the top of search results or within users’ social media feeds. Paid ads often target specific demographics, behaviors, or interests, resulting in more tailored content than organic posts.

How much do paid ads cost?

The cost of paid ads varies widely based on factors such as the advertising platform, industry competition, ad format, and targeting options. For example:

• Google Ads: Costs can range from a few cents to several dollars per click, depending on keyword competition.
• Social Media Ads: Costs may vary from a few dollars per thousand impressions (CPM) to several dollars per click (CPC).
• Programmatic Ads: Pricing can be highly variable based on the real-time bidding environment and target audience specifics.

Businesses typically set a budget and control costs by adjusting their bids, targeting, and ad frequency.

Which paid ads are the best?

The best paid ads depend on your business goals, target audience, and budget. Commonly effective types include Google Search Ads, which are great for capturing intent-driven traffic.

Facebook and Instagram Ads are effective for visual storytelling and audience engagement. LinkedIn Ads are ideal for B2B marketing and professional audiences. YouTube Ads are excellent for video content and brand awareness.

Programmatic Ads are useful for wide reach and precise targeting across multiple platforms. There are all rather simplistic views of the most popular ad platforms, but you get the gist.

Each platform and ad type has unique strengths, and a combination of different paid media strategies often yields the best results.

Do paid ads still work?

Yes, paid ads still work and are a crucial component of many successful marketing strategies. Paid advertising helps businesses quickly reach a large and targeted audience, generate leads, drive sales, and increase brand visibility. The effectiveness of paid ads depends on proper strategy, targeting, creativity, and continuous optimization.

As digital platforms evolve, paid media remains an adaptable and powerful tool for achieving marketing objectives.