Good information shouldn't be cut short. Lay it all out with long-form content.
Why Case Studies & White Papers are a Must
You’ve done good work, and now you want to show it off. But how? White papers and case studies are some of the simplest, yet most effective ways to share your knowledge and noteworthy capabilities with clients. The beauty attached to white papers and case studies is that they can be tailored to fit any business — and produce a variety of benefits.
Brilliant Design & Results-Driven Copy
The best case studies rely on two primary components: great design and results-based copy. Elevato’s case study writing services shed light on the positive results your business has made for your clients.
Our experienced team of writers and designers is well-versed in best practices and crafts compelling case studies that serve as social proof.
Tailor to Your Needs
The beauty of white papers and case studies is that they can be tailored to fit any business — and produce various benefits. These types of long-form content are highly customizable from both a copy and design perspective.
Our team will work closely with you to ensure we produce exactly what you’re looking for in a case study or white paper.
Evergreen and Timeless
Case studies and white papers are two forms of content that are traditionally longer in length and deeper in insight. They allow businesses and organizations to fully explain and visually show audiences what value they can add or what critical information they should be aware of. White papers and case studies are often aimed at serving as evergreen content (SEO content that doesn’t go out of style or search relevance) and can be used for years to come.
Case Study & White Paper Stats
1. Case studies were ranked as “very important” by 52% of B2B buyers when deciding between vendors.
This statistic shows the significant value customers place on case studies when evaluating vendors, especially in B2B. Professional case studies serve as social proof for customers to see your company’s impact. In B2B, buyers are particularly stringent when evaluating what other companies to use as vendors. Case studies provide a visual representation of why a company’s product is worthwhile.
According to this statistic, almost three-quarters of content marketing professionals rely on the power of case studies to help businesses grow. Case studies are part of any good content marketing strategy and combined with other forms of marketing create a highly-effective strategy.
3. Nearly half of SaaS companies report that case studies help drive sales.
Case studies are valuable for many different industries but are especially effective for SaaS companies. Well-designed case studies drive sales for businesses in the SaaS industry by sharing tangible results with customers researching new software. Statistics and data play an important role in SaaS case studies to serve as concrete evidence of a software’s value to customers.
White papers are highly effective sales tools, especially in the information technology (IT) industry. The fact that white papers rank higher than video, webinar, and social media posts speaks for itself. These documents educate and poise your business as a leader in your industry.
Similar to case studies, white papers have proven valuable for B2B marketing in recent years. Producing significant results for B2B companies, whitepapers are a way for businesses to establish themselves as thought leaders and industry experts.
Frequently Asked Questions
What is a case study?
A case study is a detailed analysis of a particular subject, situation, or event. Typically used in academic, scientific, and business contexts, case studies involve examining real-life scenarios to understand underlying principles, challenges faced, solutions implemented, and outcomes achieved. They often incorporate qualitative and quantitative data, providing valuable insights into specific issues or phenomena.
What is a white paper?
A white paper is an authoritative report or guide that presents a complex issue, technology, or solution in a detailed and informative manner. Commonly used in content marketing, white papers aim to educate readers about a specific topic, provide analysis, propose solutions, or showcase a product or service. They often include research findings, expert opinions, and recommendations, serving as a persuasive tool to influence decision-making.
What are the primary benefits of publishing case studies for your business?
Demonstrating expertise: Case studies showcase your business’s ability to solve real-world problems, highlighting your expertise and credibility in your industry.
Building trust: By detailing successful outcomes and client experiences, case studies foster trust with potential customers, reassuring them of your capability to deliver results.
Providing social proof: Positive case studies serve as compelling testimonials, influencing prospects by demonstrating the tangible benefits of working with your business.
Informing decision-making: Potential clients often refer to case studies to understand how your products or services can address their specific needs, aiding them in their decision-making process.
Generating leads: Well-crafted case studies can attract potential leads, as they provide valuable information and insights that resonate with target audiences, encouraging them to engage further with your business.
Why publish white papers?
Establishing thought leadership: White papers allow your business to showcase expertise and thought leadership in your industry by presenting innovative ideas, research findings, or solutions to complex problems.
Educating your audience: White papers provide in-depth analysis and information on a particular subject, helping educate your audience and positioning your business as a trusted source of knowledge.
Generating leads: By offering valuable insights and solutions, whitepapers can attract potential leads who are interested in the topics discussed, thereby expanding your customer base.
Building brand authority: Publishing authoritative whitepapers enhances your brand’s reputation and authority within your industry, strengthening relationships with existing customers and attracting new ones.
Supporting sales efforts: White papers serve as valuable resources for sales teams, providing them with detailed information and evidence to support their pitches and negotiations with potential clients.
What is the difference between a case study and a testimonial?
A case study provides a detailed analysis of a specific problem, solution, and outcome, often incorporating data and insights to demonstrate expertise and credibility. In contrast, a testimonial is a brief statement or endorsement from a satisfied customer, focusing more on their overall experience with a product or service rather than a detailed examination of a particular situation.
How can I ensure the success of a case study for my business?
To maximize the effectiveness of a case study, it’s essential to choose compelling and relevant topics, collaborate closely with clients to gather accurate information, use clear and concise language, and highlight measurable results and benefits achieved. Additionally, promoting the case study through various channels and formats can help reach a wider audience and amplify its impact.
What types of businesses can benefit most from publishing white papers?
While any business can potentially benefit from publishing whitepapers, those in industries with complex products, services, or technologies, such as IT, finance, healthcare, and engineering, tend to benefit the most. Additionally, businesses aiming to establish thought leadership, educate their audience, and differentiate themselves from competitors can leverage whitepapers effectively to achieve these objectives.
Count on Elevato for Case Studies and White Papers
At Elevato, our professional case study writers complete in-depth research for clients to create comprehensive case studies and white papers. This writing service gives our clients marketing materials they can use to give their customers a deeper understanding of their offerings. Our professional writers use this extensive research to develop marketing collateral that dives deep into the tangible results your products or services have driven for your customers.
Schedule a free digital marketing consultation to discuss how our experienced writers can help your business thrive.