Making marketing collateral a lot more exciting.
Explore the power of print and digital marketing collateral
In today’s highly digital environment, the power of print collateral is often overlooked. Print marketing materials and digital collateral are two undervalued assets a business can take advantage of. At Elevato, we know how to produce engaging collateral for our clients.
Get Professional Print Collateral That Moves the Needle
Print collateral still has a place in today’s digital world. There’s something unique about holding something physically in your hands and feeling the texture and weight of it. This experience strongly differs from reading digitized text through a glass screen.
The appealing design and engaging writing are what make print collateral successful. Through creative collaboration, our content and design teams intertwine innovative graphic layouts and powerful prose to deliver collateral that drives consumer behavior.
Don’t Forget About Digital Collateral
Digital collateral is another highly effective form of marketing that is not as widely used as it should be. Digital collateral includes all digital content that promotes your brand and services including infographics, newsletters, e-books, digital brochures, and more.
Elevato provides comprehensive content and design services for print and digital collateral marketing materials. Rely on the professionals to strategically speak to your target audience and lead them to your goal. Whether you’re looking to increase phone calls to your business or get users to fill out contact forms, print and digital collateral can help you reach your goals.
Why Marketing Collateral is Important
Tangibility
Print materials provide a physical representation of your brand that customers can touch, hold, and interact with. This tactile experience can create a lasting impression and a sense of credibility that digital materials sometimes lack.
Brand Recognition
Consistent print collateral, such as business cards, brochures, and flyers, helps reinforce your brand identity. Visual elements like logos, colors, and typography can be consistently applied across various print materials, reinforcing brand recognition and memorability.
Complementary to Digital Marketing
While digital marketing has become dominant, print collateral complements online efforts. For example, a QR code on a brochure can direct customers to your website or social media platforms, bridging the gap between print and digital marketing channels.
Versatility
Print collateral comes in various forms, from business cards and brochures to posters and banners. This versatility allows you to choose the most suitable format for your specific marketing goals and target audience.
Digital & Print Collateral Stats
1. Print marketing has a 70% higher recall rate than digital ads.
This statistic supports the fact that the digital world is oversaturated with competing ads which drives users to be less likely to remember digital ads than print collateral. Print collateral such as flyers and brochures with eye-catching designs are much easier to draw attention from your target audience.
This is for a couple of reasons. Firstly, the print marketing environment is less saturated than the internet’s vast number of digital display ads. Secondly, it goes back to memory and feeling being interconnected. A prospective customer holding print materials in their hands can associate the feeling and visuals to create a memorable experience.
Salespeople are some of the biggest advocates for print and digital collateral. As this statistic shows, customized marketing materials that are unique to the salesperson are vital for business success. The use of print and digital collateral significantly affects the sales cycle, therefore, a wide majority of those in sales understand the need for this marketing strategy.
3. Printed marketing materials have a lasting impact.
According to a study conducted by the U.S. Postal Service Office of the Inspector General (OIG) and Temple University’s Center for Neural Decision Making, physical collateral left a longer-lasting impression than digital.
The research revealed that although consumers processed digital ad content faster, they dedicated more time to physical ads. Furthermore, they cultivated a more robust emotional response to these advertisements and remembered them more effectively.
4. 82% of consumers trust print advertisements
When making a purchase decision, consumers trust print collateral more than digital ads. The research showed that audiences that see a product or service advertised in print (flyers, brochures, posters, etc.), trust it more than when they see an online popup ad.
Print collateral can be an immensely powerful tool for marketing teams to use when aiming to build consumer trust.
5. 74% of marketers agree direct mail delivers the best conversion rate.
According to The State of Direct Mail 2023 report, the majority of marketers see the value of direct mail. Direct mail is a highly effective method of generating leads and conversions as this statistic shows. Eye-catching designs and compelling copy help potential customers take action when opening direct mailers.
Frequently Asked Questions
What is print collateral?
Print collateral refers to physical marketing materials such as brochures, flyers, posters, business cards, and catalogs that are printed on paper or other tangible materials. These materials are typically used to promote a business, product, or service to potential customers.
What is digital collateral?
Digital collateral encompasses electronic marketing materials such as websites, social media posts, email campaigns, digital advertisements, videos, and interactive presentations. These materials are distributed and accessed online through various digital platforms and channels.
How do I choose between digital and print collateral?
The choice between digital and print collateral depends on several factors, including your target audience, marketing objectives, budget, and message. Here are some considerations to help you decide:
- Audience preference: Determine whether your target audience prefers to engage with digital content or printed materials.
- Reach and accessibility: Consider how you can effectively reach your audience through digital channels or physical distribution methods.
- Engagement and interactivity: Evaluate whether your message is best conveyed through interactive digital experiences or tactile printed materials.
- Budget and resources: Assess the costs associated with producing and distributing digital versus print collateral and allocate resources accordingly.
- Brand consistency: Ensure that your chosen collateral aligns with your brand identity and messaging across all channels.
Ultimately, it may be beneficial to use a combination of both digital and print collateral to maximize your marketing efforts and reach different segments of your target audience.
What are the advantages of printed marketing collateral?
Print collateral offers tangible materials that can be physically distributed, providing a tactile experience for the audience. It can also be more memorable and can reach audiences who may not be active online.
What are the advantages of digital marketing collateral?
Digital collateral allows for greater flexibility and interactivity, such as clickable links, embedded multimedia, and real-time updates. It can also reach a wider audience online and is often more cost-effective than print.
What are some common examples of print collateral?
Common examples of print collateral include business cards, brochures, flyers, posters, banners, letterheads, and product catalogs.
What are some common examples of digital collateral?
Common examples of digital collateral include websites, social media graphics, email newsletters, digital brochures, online ads, and interactive presentations.
Set Yourself Apart with Custom Print & Digital Collateral
Elevato provides high-quality print and digital collateral for businesses across industries. From brochures and mailers to infographics and newsletters, our team drives results for your business. We’re experts at creating marketing collateral with high-quality images and copy that matches your brand’s voice.
Schedule a free consultation today to discuss how we can help your business reach its goals.
