Turn content into an unstoppable force.
Strategic content plans that drive content success
Investing in content strategy services is one of the best ways to get seen by customers on Google. With content strategy, your brand can boost organic traffic, build trust among customers, and become an industry thought leader.
SEO-Driven Content Strategy Consulting Services
If you want to rank on Google for keywords relevant to your business, a Search Engine Optimization (SEO)-driven content strategy is the way to reach your goal. By understanding what your audience is searching for online, you can tailor your content to meet their needs.
Our content strategy services include competitor analysis, keyword research, and blog topic development. Elevato guides you through creating monthly content plans that outline what content your brand should focus on.
Through extensive keyword research, we can find the best topics for blog posts and inform you how to outrank your competitors.
Why Are Content Strategy Services Important?
Content strategy is essential to guide your content marketing efforts and drive success for your business. Following a content plan created by experts ensures your digital marketing efforts don’t go to waste.
Unfortunately, you can’t just write willy-nilly about anything you want and expect it to rank on Google. There must be some strategy behind what’s created to achieve measurable results.
A content plan ensures the keywords you are targeting in content are attainable for your business with its current domain authority.
Our Process
Content Client Questionaire
When we kick off our partnership with a new client, we will send out a questionnaire for you to fill out. This will help inform our research to provide the best recommendations possible. You will be able to share who your top competitors are, what keywords are most important to your business, and more in this document.
Extensive Keyword Research
Using top-of-the-line SEO tools, our team completes in-depth keyword research to find the best keyword opportunities for your site. We take into consideration keyword difficulty, monthly search volume, semantic keyword opportunities, and more when completing our research stage.
Topic Development
Next, our team will create the content plan deliverable. This will either be a one-, two-, or three-month content plan and include blog topic options for you to choose from. Depending on your monthly retainer, we will provide ample options for you to decide what pieces best represent your business.
Optimization Strategy
We may also suggest an optimization strategy that includes updating and refreshing existing content on your website to better compete in the SERPs. We will recommend a target keyword and secondary keyword(s) to optimize the page, along with setting a word count target, and sharing recommended internal links.
Full Content Plan
We will deliver a full content plan that includes both new blog topics and optimizations of prior content for you to review. Once you have chosen what options you want us to pursue, we will write and optimize engaging content for your business.
Content Marketing Statistics
1. Marketers who prioritize taking blogging seriously are 13 times more likely to see positive ROI.
This statistic from HubSpot supports the importance of publishing high-quality content regularly on your website. For most clients, we recommend at least one blog post per week. Posting quality content consistently will show the Google algorithm you are an expert in your industry.
2. 51% of content consumption comes from organic search.
Over half of all content consumption stems from organic search queries. This shows the importance of having an SEO-driven content strategy that targets keywords effectively.
3. 90% of marketers utilize website pages and blog posts the most in their content strategy.
While other forms of content such as whitepapers, case studies, e-books, and more are great to include in content strategies, the most vital parts are blog posts and service pages. These core pages can drive significant organic traffic to your website and increase conversions.
This statistic shows how important it is to invest in content marketing and strategy services to keep up with the competition. Businesses in nearly every industry are establishing their online presence and building a loyal customer base by publishing content on a regular basis.
The Content Marketing Institute shares the importance of content strategy in building trust and loyalty with current customers. A content strategy can be tailored by Elevato to effectively speak to current customers and potential customers. Different blog topics will correlate with various search intent types and stages of the sales funnel.
Frequently Asked Questions
What is content strategy?
Content strategy involves planning, developing, and managing content in a way that aligns with an organization’s goals and objectives. It encompasses content creation, distribution, and governance to ensure that content meets both user needs and business objectives.
Why is content strategy important?
Content strategy is essential for creating meaningful, relevant, and valuable content that engages the target audience, builds brand credibility, and drives desired actions such as conversions or brand loyalty. It ensures that content efforts are aligned with broader business goals and provides a roadmap for consistent and effective content creation and distribution.
How can content strategy services benefit my business?
Content strategy services can benefit your business by helping you create high-quality content that resonates with your target audience, drives traffic to your website, increases brand awareness, improves search engine rankings, and ultimately leads to higher conversions and customer engagement. It can also streamline your content processes, saving time and resources.
How long does it take to see results from content strategy efforts?
The timeline for seeing results from content strategy efforts can vary depending on factors such as the competitiveness of your industry, the quality of your content, the consistency of your efforts, and the effectiveness of your distribution channels. While some improvements such as increased website traffic or higher search engine rankings may be noticeable in a matter of weeks or months, other benefits such as brand authority and customer trust may take longer to develop.
Work with Elevato for Premier Content Strategy Services
Elevato provides top-quality content strategy consulting services for businesses of all sizes. If you are looking for guidance on what types of content you should be creating and how to create optimized content, we’ve got you covered.
Schedule a free consultation to see how we can help your business meet its goals.