Content Marketing Services

Content is an irreplaceable element of modern marketing and something that any business needs in order to thrive in today’s digital ecosystem. Here at Elevato, we are experts at interpreting search engines and real-time data into successful digital marketing strategies. Our team specializes in crafting compelling content strategies tailored to your unique business needs.

1. Topical Content Analysis

The topical content analysis is the beginning foundation for content strategy and development. This analysis examines the existing content and user experience (UX) for a client’s domain. The same analysis is then performed for the client’s competitors within their industry. From this research and review, it is determined what is working well for a client and what areas of improvement need to be addressed to improve holistic strategy and rankings.

2. Keyword Research 

The keyword research pillar examines what key terms and search queries a client is ranking for, what new keywords can be targeted, the development of content clusters, and potential areas for topical authority. This keyword research will be used for the creation of a comprehensive SEO content plan. 

3. Demographic & Psychodemographic Building

The development of the true target audience takes place in this pillar, as buyer personas are created that highlight the different groups that would fit your end users. This stage involves crafting profiles of ideal customers based on elements such as: age, gender, location, career, income, behaviors, hobbies, etc. 

4. Internal Linking & Content Assets 

The internal linking and content assets pillar examines the overall existence of how well-written content is supported by links throughout the site, as well as what additional assets are being used to further uplift on-page content for an improved customer experience (infographics, imagery, downloadable content, interactive content, videos, etc.) 

5. Voice & Tone Agreement

The voice and tone pillar aims to ensure that brand standards and guidelines are established and consistently implemented across the site in all content formats. This step helps ensure that potential buyers are engaging with the same storyline throughout the customer journey.

6. SEO Content Plan

The SEO content plan examines what current content strategy is in place, how it is working, and what past result trends can be identified. This is followed by the creation of a custom, comprehensive, monthly recurring content plan moving forward.  

7. Content Journey Mapping 

The seventh pillar creates a roadmap, looking at how different buyer personas should interact with existing and future content — and how the content will move them through the various stages of the sales funnel. 

8.  Distribution, Syndication, & Sharing 

The final pillar of the content audit looks at how content is ultimately published and shared with a client’s intended audience. This will examine results like page views, bounce rates, time on page, click-through rate (CTR), etc. The pillar will detail potential improvements or areas to promote better content viewing.

Effective content marketing begins with a thorough understanding of your audience. The content journey mapping element of our process sets us apart from the competition, as we go the extra mile to understand who we are truly creating content for. This process uncovers invaluable insights into the behaviors, preferences, and needs of your target demographic.

1. Audience Segmentation

We start by segmenting your audience into distinct groups based on demographics, interests, and buying behaviors. This segmentation allows us to tailor content to specific audience types, ensuring relevance and resonance.

2. Persona Development

Next, we create buyer personas that represent different segments of your audience. These personas go beyond simple demographics, delving into the motivations, challenges, and goals of your ideal customers. Understanding what makes your audience tick allows us to create content that speaks directly to their needs and aspirations.

3. Customer Journey Mapping

Mapping out the customer journey is essential for delivering the right content at the right time. We analyze the various touchpoints and interactions that customers have with your brand, from initial awareness to post-purchase support. Identifying key moments of engagement will help us develop targeted content strategies that guide customers seamlessly through the sales funnel.

4. Content Personalization

Armed with insights from audience segmentation and customer journey mapping, we craft personalized content experiences that resonate with your audience at every stage of their journey. Whether it’s a blog post addressing common pain points or a targeted email campaign promoting a special offer, our content is designed to capture attention, build trust, and drive action.

5. Performance Monitoring and Optimization

We don’t stop at implementation. Our team continuously monitors the performance of your content marketing efforts, tracking key metrics such as click-through rate, impressions, and SERP rankings. We identify areas for improvement and optimization, ensuring that your content strategy remains effective and aligned with your business goals.

Our content writing services are powered by effective writers, informed by analytical strategists, and adjusted by informative data.

The best content marketing services utilize informative, live data to drive content marketing success. Through the use of APIs, we empower our clients with actionable insights, comprehensive reporting, and unparalleled campaign tracking capabilities.

API Integration for Reporting

We seamlessly integrate APIs into our reporting systems, allowing us to gather and analyze data from various sources in real-time. From website analytics to qualified lead data, our reporting provides a top-down view of your content marketing performance, enabling us to make data-driven decisions and optimizations.

Campaign Tracking and Attribution

With the help of APIs, we track the performance of your content marketing campaigns with precision and accuracy. Whether it’s monitoring email click-through rates, tracking website conversion rates, or measuring social media engagement, our API-driven tracking systems provide invaluable insights into campaign effectiveness and ROI.

Optimizing Content Strategy

We leverage APIs to gather audience data and interpret market trends, then tailor our content strategies to align with your business objectives and audience preferences. This approach ensures that every piece of content we create is optimized for maximum impact and will increase brand awareness.

Continuous Improvement

Through ongoing analysis and optimization, we continuously refine our content marketing strategies to drive greater success for our clients. APIs play a crucial role in this process by providing us with real-time data and performance metrics, allowing us to identify opportunities for improvement and implement strategic adjustments to achieve better results.

What does content marketing do?

Our content marketers work to attract, engage, and convert prospects through strategic content creation. Content marketing delivers valuable information and experiences to prospective customers, building brand awareness, fostering customer loyalty, and driving business growth.

What are data-powered content marketing campaigns?

Data-powered content campaigns leverage insights and analytics to inform content strategy and decision-making. By analyzing audience behavior and preferences, these campaigns deliver targeted, personalized content that resonates with your audience.

How much does content marketing services cost?

Our content marketing services are tailored to meet your specific needs and budget. We offer some flexible pricing options to accommodate businesses with different needs and goals. 

How does content marketing increase revenue?

In 2024, more than  50% of marketers plan to increase their investment in content marketing because it works.

Content marketing drives revenue by attracting qualified leads, nurturing prospects, and encouraging repeat business. Strategic content creation and distribution build trust and ultimately drive conversions and sales.

How does Elevato tackle the content creation services process?

At Elevato, we approach content creation with a strategic and collaborative process. We begin by understanding your business goals, target audience, and industry landscape. Then, we conduct thorough research and analysis to inform our content strategy. Our team of expert writers, editors, and graphic designers work together to create high-quality content that resonates with your audience and achieves your objectives.

Can Elevato develop a content marketing strategy for my niche industry?

Yes, Elevato specializes in developing customized content marketing strategies for businesses across various industries, including niche markets. Our team has the expertise and experience to understand the unique challenges and opportunities within your industry and tailor a strategy that aligns with your goals and resonates with your target audience.

Whether you’re in finance, healthcare, technology, B2B services, or any other niche, we can help you stand out and succeed with a tailored content marketing approach.

Elevate your brand with a comprehensive content digital marketing strategy. Contact us today to take the first step towards unlocking your brand’s full potential.