Being a brand is easy. Being a brand that people care about, not so much.
A Brand needs to be a mission
Creating a brand isn’t just about a logo or tagline; it’s about embodying a mission. In competitive industries, only the most compelling brands thrive. Elevato helps you craft an engaging narrative that resonates with your audience, staying true to your vision and ensuring lasting success.
The Importance of Brand Design
With readily available design tools and online platforms, anyone can design a logo in a matter of minutes. However, the true essence of a successful brand goes beyond just a visually appealing logo—it lies in the art of storytelling and brand design strategy.
Elevato understands that creating a successful brand is not merely about graphic elements; it’s about crafting a narrative that resonates with your audience on a deeper level.
Here’s why brand design is crucial in today’s competitive landscape:
- Differentiation in a Crowded Market
- Building Trust and Credibility
- Communicating Values and Personality
- Consistency Across Touchpoints
- Driving Brand Recognition and Recall
- Long-Term Brand Growth and Success
Elevato's Brand Design Services
At Elevato, we offer comprehensive brand design services tailored to your needs. We handle all visual aspects of your website and visual representation, including selecting the ideal color palette, logo, typography, brand guidelines, fonts, imagery, and overall visual messaging.
Logo Design Services
Our custom logo designs are crafted to make your brand stand out. A professional logo designer will focus on creating visually appealing and memorable logos that align with your brand identity and values.
The Brand Design Process at Elevato
The brand design process at Elevato is meticulously crafted to deliver exceptional results that align with your brand’s vision and objectives. Here’s a comprehensive breakdown of our step-by-step approach:
1. Initial Consultation and Brand Discovery
We start by scheduling an initial consultation to dive deep into understanding your brand’s vision, mission, values, and long-term goals.
Through comprehensive discussions, we aim to grasp your unique selling propositions, target audience demographics, market positioning, and competitive landscape analysis.
2. Research and Analysis
Leveraging the insights gained from the initial consultation, our team conducts extensive market research and competitor analysis.
We delve into industry trends, consumer behavior patterns, and competitor strategies to identify opportunities and positioning strategies for your brand, including brand design inspiration.
3. Concept Development and Ideation
Based on the gathered data and insights, we embark on the creative journey of concept development.
Our experienced designers generate a range of creative concepts, including custom logo design variations, color palettes, typography styles, and visual elements that resonate with your brand’s identity and objectives.
4. Design Execution and Prototyping
Once the concepts are developed, we move into the design execution phase, where our designers bring the chosen concept to life with precision and creativity.
We create high-fidelity prototypes and mockups to showcase how your detailed logo design will appear across various touchpoints, such as digital platforms, print materials, and marketing collaterals.
5. Feedback and Iterative Revisions
Collaboration is key to our process. Our brand and logo designers value your feedback and actively involve you in the iterative revision process.
You’ll have the opportunity to review the designs, provide feedback, and suggest revisions to ensure the final output meets your expectations and aligns with your brand’s identity.
6. Final Delivery and Brand Assets
Upon final approval, we proceed to deliver the finalized brand design assets in multiple formats suitable for your use across different channels.
You’ll receive comprehensive brand guidelines that outline logo usage, color codes, typography guidelines, and visual consistency standards to maintain a cohesive brand image and the perfect logo.
The Impact of Brand Design
Effective brand design plays a crucial role in shaping consumer perceptions, driving brand loyalty, and ensuring your brand stands out. Let’s explore some key statistics that highlight the power of effective brand design and an excellent business logo:
Companies with Strong Branding Outperform Competitors by 20%
Studies have consistently shown that companies with strong and well-defined branding strategies outperform their competitors by a significant margin. A cohesive brand identity, backed by strategic design elements, helps businesses differentiate themselves in the market, attract customers, and command premium pricing.
59% of Consumers Prefer to Buy Products from Brands They Recognize
Brand recognition is a powerful driver of consumer behavior. When consumers are familiar with a brand and have positive associations with it, they are more likely to choose products or services offered by that brand over others. This preference for recognized brands underscores the importance of effective brand design in building trust and credibility with consumers.
A Well-Designed Logo Can Increase Brand Recognition by up to 80%
Logos are often the most recognizable element of a brand’s visual identity. A well-designed logo that is memorable and aligned with the brand’s values and offerings can significantly boost brand recognition. A compelling logo design can increase brand recall and awareness by up to 80%, highlighting the impact of visual branding elements on brand perception.
Consistency Across Brand Touchpoints Leads to a 23% Increase in Revenue
Consistency is key in brand design and communication. Brands that maintain a consistent visual identity, messaging tone, and customer experience across all touchpoints, including digital platforms, print materials, and in-store interactions, see a substantial increase in revenue. Consistency builds trust, reinforces brand identity, and enhances brand recall among consumers.
90% of Consumers Expect Brands to Provide a Consistent Experience Across Channels
Consumers expect seamless and consistent brand experiences across multiple channels, from social media and websites to physical stores. Brands that deliver a cohesive and integrated brand experience across channels not only meet consumer expectations but also drive customer loyalty and advocacy.
Frequently Asked Questions
What is brand design?
Brand design is a comprehensive process of creating a visual identity that represents a company’s values, mission, and offerings. It goes beyond just designing a logo; it encompasses every visual element that contributes to how a brand is perceived by its audience.
This includes color schemes, typography, imagery, packaging, and overall brand messaging. Effective brand design helps businesses establish a unique and memorable identity that resonates with their target market and sets them apart from competitors.
Brand designer vs. graphic designer – What’s the difference?
A brand designer specializes in creating a succinct and moving representation of a company. This includes designing logos, selecting color palettes, defining typography styles, and creating visual elements that align with the brand’s personality and values. Brand designers focus on building a consistent and recognizable brand image across various platforms and touchpoints.
On the other hand, a graphic designer may have a broader scope of design tasks and may not necessarily specialize in brand identity. Graphic designers often work on a range of projects, such as designing marketing materials, illustrations, website layouts, and more, without a specific focus on developing a brand’s visual identity.
There is also a lot of crossover and a graphic designer is also a brand designer in many cases. The creative process and needed skills are very similar.
How much does it cost to hire someone to design a logo?
The cost for getting your logo designed can vary significantly depending on several factors, including the complexity of the design, the designer’s experience and expertise, the scope of services included, and the geographic location of the designer or agency.
It’s advisable to request quotes from a winning designer or an agency and discuss your specific requirements, budget, and timeline to get a better understanding of the cost involved in designing a logo for your company.
Can I design a logo for my company?
While it’s possible for individuals to design a logo themselves using online tools or software, professional designers or agencies can provide several advantages. Experienced designers have the expertise to create impactful and high-quality designs that align with your brand identity, target audience preferences, and industry standards.
What are the key aspects of brand design?
Key aspects of brand design encompass various elements that collectively contribute to building a strong and recognizable brand identity:
- Logo Design: Creating a visually appealing and memorable logo that embodies your brand’s essence.
- Color Palette Selection: Choosing colors that convey the right emotions and associations, aligning with your brand’s personality.
- Typography: Selecting appropriate fonts and typography styles that reflect your brand’s voice and values.
- Brand Messaging: Crafting compelling and consistent messaging that communicates your brand’s story, values, and benefits.
- Visual Consistency: Ensuring uniformity and consistency in design elements across all brand materials and platforms.
- Brand Guidelines: Establishing guidelines and standards for using brand elements consistently to maintain brand integrity and recognition.
