Law Firm SEO Services

A successful SEO campaign begins with thorough keyword research. For law firms, it’s essential to understand the specific phrases potential clients use when searching for legal help. At Elevato, we conduct extensive keyword research to identify high-traffic, low-competition keywords tailored to your practice areas, geographic location, and client needs. 

Working with a specialized law firm SEO company can further enhance these efforts, leading to more effective keyword strategies and improved visibility.

• Long-Tail Keywords: Instead of focusing solely on broad, competitive terms like “lawyer” or “attorney,” we target long-tail keywords that are more specific and have a higher intent to convert. For instance, “personal injury lawyer in [city]” or “best divorce lawyer near me” are terms used by searchers who are further along in the decision-making process and are more likely to contact your firm.
• Local SEO Keywords: For law firms, local SEO is crucial. Potential clients often search for lawyers in their immediate vicinity, using geo-specific keywords like “[city] law firm” or “attorney in [neighborhood].” We ensure your website is optimized for these localized searches, so clients in your service area can easily find you.

Our keyword strategy is designed to attract the right audience—those most likely to convert into paying clients—ensuring that your marketing dollars are being spent effectively.

On-page SEO involves optimizing the elements on your website that directly affect search engine rankings. At Elevato, our team ensures your site follows best practices in on-page optimization to improve search visibility and provide an exceptional user experience. This includes:

• Title Tags & Meta Descriptions: Every page on your website should have a unique title tag and meta description that accurately reflects its content while incorporating relevant keywords. These elements are what users see on search engine results pages (SERPs), and they play a significant role in determining whether a user will click through to your site.
• Headings (H1, H2, H3): Properly structured headings make your content easier to read and help search engines understand the hierarchy of the information on the page. Headings also allow search engines to better index your content and identify the most important sections.
• Image Alt Text: All images on your site are optimized with descriptive alt text, which helps search engines understand the content of the images and also improves accessibility for users who may be visually impaired.
• URL Structure: Clean, keyword-rich URLs improve user experience and search engine indexing. We ensure that all of your URLs are properly structured to reflect the page’s content and target relevant keywords.

Mobile Optimization: With Google’s shift to mobile-first indexing, it’s essential that your law firm’s website is fully optimized for mobile devices. Our team ensures your site is responsive and performs well on all devices, improving both user experience and your rankings.

Content is the backbone of any successful SEO strategy. For a law firm’s website, providing informative and engaging content not only improves your search rankings but also establishes you as an authority in your field. Elevato helps law firms create and promote high-quality content that speaks directly to their target audience, including:

• Practice Area Pages: We create detailed pages for each of your practice areas (e.g., family law, criminal defense, estate planning) optimized with targeted keywords. These pages provide potential clients with the information they need and help your site rank for specific legal terms related to your practice.
• Legal Blog Posts: Regularly updated blog posts covering topics relevant to your practice areas are a powerful tool for attracting new visitors and addressing common legal questions. Blogging also allows your law firm to rank for a wider range of keywords and stay top-of-mind with your audience.
• Case Studies & Testimonials: Client testimonials and case studies add credibility to your website and encourage prospective clients to trust your firm. These real-life examples of your legal expertise and successful outcomes provide social proof that can persuade hesitant clients to contact you.

Our content marketing strategy is designed to improve your rankings, educate your audience, and establish trust, making your law firm the go-to source for legal services in local search results.

Most legal services are sought out locally, making lawyer SEO a critical component of any law firm’s SEO strategy. Elevato optimizes your law firm’s online presence to ensure that it ranks in local searches, helping potential clients in your area find your services. Our local SEO strategies include:

• Google My Business Optimization: Your Google My Business (GMB) profile is one of the most important local SEO tools available. We ensure that your GMB profile is fully optimized with accurate business information, photos, and client reviews. Having an up-to-date profile increases your chances of appearing in Google’s local map pack, which drives significant local traffic.
• Local Listings & Citations: Consistent citations across legal directories and local business listings are essential for building your local SEO presence. We submit your law firm to relevant legal directories and local listings, ensuring your NAP (Name, Address, Phone Number) is consistent across the web.
• Localized Content: Creating location-specific pages or content helps your law firm rank for geo-targeted searches. If your firm operates in multiple cities, we create dedicated pages for each city to target those specific local search queries to improve search engine rankings.

Client Reviews Management: Positive client reviews on Google and other review platforms can significantly improve your local SEO ranking. We help you manage and respond to client reviews to maintain a positive online reputation, which in turn increases your credibility and SEO success.

A strong backlink profile is one of the most important ranking factors in SEO. Backlinks from reputable, high-authority websites signal to search engines that your site is trustworthy. At Elevato, we employ ethical link-building strategies to earn high-quality backlinks for your law firm, boosting your site’s authority and rankings.

• Legal Directories: We submit your website to top legal and local directories. These directories not only provide valuable backlinks but also increase your visibility to potential clients actively searching for legal services.
• Guest Blogging: Our team secures guest blogging opportunities on legal blogs and news sites, where we can create valuable content that links back to your site. These guest posts increase your reach and build authoritative backlinks to your site.
• Press Releases & PR Campaigns: A well-crafted PR campaign can generate backlinks from news outlets and legal publications, increasing your authority and online presence. Press releases can also attract media attention, positioning your law firm as a thought leader in the legal field.

Partnerships with Local Businesses: Building relationships with local businesses or non-competing firms in related industries can result in valuable backlinks. For example, a family therapist might link to your family law practice, providing you with a reputable local backlink.

Technical SEO refers to optimizing the backend structure of your website, ensuring it is easily crawlable and indexable by search engines. A technically sound website is the foundation of an effective SEO strategy. Elevato’s technical SEO services include:

• Site Speed Optimization: A fast-loading site is essential for user experience and a key SEO ranking factor for Google. We analyze your site’s load time and optimize it by compressing images, improving server response time, and leveraging browser caching to ensure your site loads quickly on all devices.
• Schema Markup: We implement schema markup (structured data) on web pages to help search engines understand the content on your site more accurately. Schema markup can also help your site display rich snippets in search results, such as reviews, FAQs, or case details, which increase click-through rates.
• XML Sitemap: An XML sitemap helps search engines crawl and index your site more efficiently. We create and submit an XML sitemap to Google, ensuring that all of your important pages are indexed properly.
• HTTPS Security: Website security is a major ranking factor, especially for law firms handling sensitive client information. We ensure your website is HTTPS-secure, safeguarding client data and improving your SEO.

404 Error Fixes & Broken Link Cleanup: Broken links and 404 errors can negatively impact user experience and lead to penalties from search engines. We continuously monitor your site for broken links and errors, fixing them to maintain a smooth user experience and prevent any SEO penalties.

At Elevato, transparency is key. We provide regular, in-depth reports that break down the progress of your SEO campaign. Our reports cover:

• Keyword Rankings: We track the performance of the keywords we’ve targeted and provide insights on how they are ranking over time.
• Organic Traffic: Detailed analytics on how much organic traffic your site is receiving, where it’s coming from, and which pages are performing the best.
• Conversion Tracking: We monitor key conversion points such as contact forms, phone calls, and appointment bookings to assess the effectiveness of your SEO campaign in driving new business.
• Local SEO Performance: Insights into how well your law firm ranks in local searches, along with detailed reports on client reviews and Google My Business activity.

These comprehensive reports help you understand the ROI of your SEO efforts and guide further optimization strategies.