Graphic Design Services

Starting with a high-level atmospheric approach and finishing at ground level with a custom design formula, each client benefits from our in-depth research to receive attractive visuals that fit the industry and the right background. 

The Elevato Design Process

1. Discovery & Research

We begin the Elevato design process with a thorough understanding of your business, industry, and ideal audience. This phase is critical as it sets the foundation for the entire project. Our team conducts in-depth research and hosts discovery sessions to gather all the necessary information. This includes understanding your business model, mission, values, and unique selling points.

• We analyze industry trends, market dynamics, and competitive landscape to identify opportunities and challenges.
• We define your target audience, their demographics, preferences, and behaviors to ensure the designs resonate with them.
• We review your existing brand assets, visual identity, and messaging to maintain consistency and alignment.

This comprehensive research ensures that we are well-equipped to create designs that truly reflect your brand and appeal to your audience.

2. Concept Development

Based on our research, we move to the concept development phase. Here, we create initial design concepts that align with your brand’s narrative and goals. This phase involves collaborative brainstorming sessions with our creative team to generate innovative ideas and visual themes.

Our graphic designers specialize in creating mood boards to visualize the look and feel of the designs, including color schemes, typography, and imagery. Multiple design concepts are presented to you, with explanations of the rationale behind each and how they align with your brand objectives.

This phase is highly collaborative, ensuring that your feedback is incorporated early on to steer the print and digital media design in the right direction.

3. Design Creation

With the approved concepts, our team of talented designers brings quality graphic design to life, creating visuals that are both attractive and functional.

This phase includes detailed design work using industry-standard tools and software, ensuring every element, from colors and fonts to images and icons, is meticulously designed. We focus on creating designs that are not only visually appealing but also functional and user-friendly, enhancing the overall user experience.

4. Review & Feedback

We believe in an iterative design process, which is why we present the custom illustrations to you and gather feedback at this stage. We showcase the design drafts to you, explaining the design choices and how they align with your goals.

Your feedback and concerns are actively listened to and understood to make necessary adjustments. We work closely with you to refine the designs, ensuring they meet your expectations and requirements. A good graphic designer knows that collaborative refinement leads to ideal marketing materials.

5. Revisions

Based on your feedback, we make necessary revisions to refine the designs. This phase includes making precise adjustments to the designs as per your feedback, whether it’s tweaking colors, fonts, layouts, or other elements. We ensure that the revised designs maintain high-quality standards and align with the project objectives.

Multiple rounds of revisions may be conducted if needed, until you are completely satisfied with the final designs.

6. Final Delivery

Once the designs are finalized, we prepare and deliver the high-quality files ready for use across various platforms and media. We prepare the final design files in the required formats and resolutions, ensuring they are optimized for print, digital, or any other use.

Brand guidelines and design assets are provided to ensure consistent implementation. We deliver the design files through secure and convenient channels, ensuring you have everything you need for immediate use.

7. Ongoing Support

Our relationship doesn’t end with the final delivery. We offer ongoing support to help you implement and optimize your new designs across various platforms and media, ensuring they are used effectively. We provide recommendations for continuous improvement, adapting to new trends, and making updates as needed.

Additionally, we offer maintenance services to keep your designs fresh and relevant, making updates as your business evolves. By following this detailed and collaborative design process, Elevato ensures that you receive high-quality, custom designs that truly reflect your brand and resonate with your audience.

Like all our other core services, our design process, recommendations, and creatives are built on 8 pillars. These carefully crafted elements give our designers the foundation to assess client success, blindspots, and opportunities. By looking through this lens, our creative experts are able to produce holistic deliverables that fit the exact needs of our clients and their end users.

1. Typography – The first pillar examines the effectiveness of brand fonts. This step looks to understand if font rules are being followed, how well they pair together with other design elements, how they differ in headings versus body copy, etc.
2. Colors – Pillar two assesses the branding color palette and method of use for digital and physical brand collateral. In this phase, we determine where color theory is being misused or misrepresented, and how improvements could be made for better visibility.
3. Brand Elements – In the third pillar, the design audit determines if and what collection of graphics and other branded visual elements exist for the organizational brand. The goal of this step is to follow a SWAT analysis approach to solidify what branding elements are benefiting and harming the client — as well as opportunities and industry threats.
4. Repetition/Cohesion – Pillar four ensures that brand standards are being followed across the board to project a collective brand image. Some key questions asked in this step include: Do the current design elements make sense for the brand? Is redesigning of logos, color, web visuals, etc. necessary for improved brand penetration and appreciation?
5. User Experience – In the fifth pillar, the customer journey and UI is explored. Our design team audits to determine how well users are able to navigate through visuals/collateral. Is correct visual hierarchy being used? Does the design move customers through the sales funnel? Etc.
6. Print & Digital Optimization – Pillar six takes stock of what optimizations can be implemented in both physical and digital assets to improve performance with target audiences.
7. Competitor Design Analysis – The seventh step performs a multi-layered analysis of client competitors within their space to judge and report on their design standing and strategy. This analysis is key to knowing how a brand differentiates itself and can build brand loyalty next to a crowded market.
8. ADA Compliance – The final pillar reviews a client’s brand in terms of accessibility, readability, and useability. From website design and function to handheld products, we provide a list of potential issues and solutions to make a brand ADA compliant and friendly.

What to expect with Elevato graphic design services?

With Elevato, you can expect a seamless and collaborative design process. We prioritize your vision and goals, ensuring the final designs not only meet but exceed your expectations. Our team is committed to delivering high-quality, custom designs tailored to your business needs.

Does Elevato offer other services?

Yes, Elevato offers a wide range of services beyond graphic design, including web development, digital marketing, SEO, and branding consultancy. Our goal is to provide comprehensive solutions to help your business succeed in the digital landscape.

What are the services of graphic design?

Graphic design services at Elevato include web design, logo creation, branding, advertising materials, marketing collateral, packaging design, and much more. We cater to all your visual design needs to ensure your brand stands out in all facets of modern marketing.

What are the 7 types of graphic design?

The seven types of graphic design include:

1. Visual identity graphic design
2. Marketing and advertising graphic design
3. User interface graphic design
4. Publication graphic design
5. Packaging graphic design
6. Motion graphic design
7. Environmental graphic design

At Elevato, we produce all forms of design projects which serve to build brand identity and bring in potential customers.

How much should a graphic designer charge per design?

The cost per design can vary widely based on the complexity of the creative brief, the experience of the designer, and the market. On average, graphic designers may charge anywhere from $100 to $500+ per design, but rates can go higher for more complex or detailed work.

Is it worth it to hire a graphic designer?

Yes, hiring a professional graphic designer is 100% worth it as they bring expertise, creativity, and a keen eye for detail to your projects. Quality design can significantly impact your brand’s perception and success in the market.

How much does a professional graphic designer cost?

The cost of hiring a professional designer varies based on their experience, location, and the scope of the project. Hourly rates typically range from $10 to $250, while project-based pricing can range from a few hundred to several thousand dollars, depending on the complexity and requirements of the design work.

Ready to design something beautiful? 

Schedule a Consultation